- This is Kraken’s first relationship in the F1 industry, the company said in a press release.
- The Kraken symbol will be displayed on the halo and rear wing of the FW45 racing vehicle.
This weekend marks the beginning of the Kraken and Williams Racing cooperation, which will bring the exchange’s brand in front of millions of new eyes. One of the biggest cryptocurrency exchanges, Kraken, said on March 28 that it has signed a sponsorship deal with Williams Racing, one of the four best Formula 1 team along with Ferrari, McLaren, and Mercedes.
This is Kraken’s first relationship in the F1 industry, the company said in a press release. They are, however, making plans now to boost their worldwide presence at these events beginning next year.
Through this cooperation, the Kraken symbol will be displayed on the halo and rear wing of the Williams Racing FW45 racing vehicle piloted by well-known drivers Alex Albon and Logan Sargeant for the remainder of the 2023 FIA Formula One World Championship season. Also, the two organizations will work together to create special Grand Prix-themed hats emblazoned with the Kraken logo.
Bringing Crypto and Web3 Innovations to Fans
Bringing together “two of the most trusted and longest-standing brands in our respective industries,” Williams Racing’s Commercial Director James Bower said that the team was delighted to announce their relationship with Kraken.
He went on to say that they were psyched to bring cryptocurrency and Web3 innovations to fans while also expanding the exchange’s reach to new institutional clients and businesses via their networks and sports events.
Kraken claims that the debut of digital collectable experiences would increase cryptocurrency use in the racing industry, with Kraken and some of its top NFT project holders displaying their holdings on the Williams Racing rear wing at certain Grand Prix races.
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