- The price of one of 2,000 limited editions Siren Collection NFTs is $100.
- The premium NFT stamps may be purchased by users in quantities of two.
The Starbucks Odyssey rewards programme, built on the Ethereum sidechain network Polygon and now in beta, is a major move for the coffee giant into the Web3 sphere. After distributing some free prize NFTs to the platform’s early users, the company released its first premium collectable for sale.
Beta users of the Starbucks Odyssey platform had the opportunity to purchase one of 2,000 limited editions Siren Collection NFTs for $100. The emblem, a “super mermaid” as the firm originally called it, which is also the brand’s logo, serves as inspiration for each piece of original artwork.
The premium NFT stamps may be purchased by users in quantities of two, and each stamp comes with 1,500 extra points that can be used to “level up” an Odyssey account and unlock more goodies.
Sold Out Due to High Demand
At the opening, participants of the Starbucks Odyssey Discord group complained of difficulty accessing the site and error warnings, with the site being swamped by the demand. Although there were some problems, the collection nevertheless sold out in approx 18 mins, and demand for it on the secondary market was high. A Siren Stamp now starts at a minimum of $550.
A Starbucks spokesman said that the firm has received extraordinary demand from people wanting to join the next-generation version of the current Starbucks Rewards programme shortly after the December debut of the Odyssey closed beta.
Since then, customers who complete four in-app tasks, get free Polygon-based NFTs from Starbucks. The NFTs earned prizes for doing things like playing a company-themed trivia game or placing an order for Starbucks beverages or merchandise.
The first Starbucks NFT, the Holiday Cheer Edition 1 stamp, was given out for free, but it has subsequently gained significant value on the secondary market.
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